This site uses cookies.

PI Brief Update

Marketing Your Practice: Do Others See Us as We See Ourselves? Do We Appear as We Wish to? Time to Spring Clean Our Image? - Jenny Cotton, Mortons Marketing

21/02/13. Has your practice reviewed its internal and external image recently? What do your contacts know about your practice? think about what they know? and most importantly what do they believe about yourselves? Facts can be updated quickly, level of profile can be lifted by prompt action but image quality usually takes time to build and sadly to repair when necessary. Trust has been challenged in many UK sectors recently, are we trusted by our current contacts? and more importantly perhaps our potential contacts? Are previously accepted practices under media or other challenge?

Image ©iStockphoto.com/

Read more (PIBULJ subscribers only)...


Go back to previous page

All information on this site was believed to be correct by the relevant authors at the time of writing. All content is for information purposes only and is not intended as legal advice. No liability is accepted by either the publisher or the author(s) for any errors or omissions (whether negligent or not) that it may contain. 

The opinions expressed in the articles are the authors' own, not those of Law Brief Publishing Ltd, and are not necessarily commensurate with general legal or medico-legal expert consensus of opinion and/or literature. Any medical content is not exhaustive but at a level for the non-medical reader to understand. 

Professional advice should always be obtained before applying any information to particular circumstances.

Excerpts from judgments and statutes are Crown copyright. Any Crown Copyright material is reproduced with the permission of the Controller of OPSI and the Queen’s Printer for Scotland under the Open Government Licence.

Privacy Policy                 Legal Resources

© Copyright Law Brief Publishing Ltd, all rights reserved.
Published by Law Brief Publishing Ltd, company number 05966609, registered in the UK. Registered office address: 30 The Parks, Minehead, Somerset, TA24 8BT.

All information on this site was believed to be correct by the relevant authors at the time of writing. All content is for information purposes only and is not intended as legal advice. No liability is accepted by either the publisher or the author(s) for any errors or omissions (whether negligent or not) that it may contain. 

The opinions expressed in the articles are the authors' own, not those of Law Brief Publishing Ltd, and are not necessarily commensurate with general legal or medico-legal expert consensus of opinion and/or literature. Any medical content is not exhaustive but at a level for the non-medical reader to understand. 

Professional advice should always be obtained before applying any information to particular circumstances.

Excerpts from judgments and statutes are Crown copyright. Any Crown Copyright material is reproduced with the permission of the Controller of OPSI and the Queen’s Printer for Scotland under the Open Government Licence.