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PI Brief Update

Marketing Your Practice: IPA Diversity and Advertising Spend Reports - Jenny Cotton, Mortons Marketing

09/11/12. What is the size of this diversity opportunity? The UK’s black and ethnic minority population (BME) spends £300 billion pa, the mixed race group is the fastest growing, the average British Indian man is now on a higher income than his white British counterpart and in total the BME represent some 12% of the total population. Does your practice recognise these trends?

The IPA, Institute of Practitioners in Advertising, latest report on diversity examines the opportunities of the UK’s rapidly expanding multicultural landscape. This report was released in...

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The opinions expressed in the articles are the authors' own, not those of Law Brief Publishing Ltd, and are not necessarily commensurate with general legal or medico-legal expert consensus of opinion and/or literature. Any medical content is not exhaustive but at a level for the non-medical reader to understand. 

Professional advice should always be obtained before applying any information to particular circumstances.

Excerpts from judgments and statutes are Crown copyright. Any Crown Copyright material is reproduced with the permission of the Controller of OPSI and the Queen’s Printer for Scotland under the Open Government Licence.