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PI Brief Update

AIDA: Your new best friend - Mike Massen, Gartons Solicitors

17/08/12. When you are writing copy whether it be for a webpage, brochure, press release or any other form of online or offline marketing you should always refer to AIDA.  The hierarchy of motivators for the human condition is pain, fear and desire. It is not really practical or ethical to inflict pain on your potential clients as a means of persuading them to use your services. Fear on the other hand is a useful tool if used correctly and ethically; all purchases are based upon...

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The opinions expressed in the articles are the authors' own, not those of Law Brief Publishing Ltd, and are not necessarily commensurate with general legal or medico-legal expert consensus of opinion and/or literature. Any medical content is not exhaustive but at a level for the non-medical reader to understand. 

Professional advice should always be obtained before applying any information to particular circumstances.

Excerpts from judgments and statutes are Crown copyright. Any Crown Copyright material is reproduced with the permission of the Controller of OPSI and the Queen’s Printer for Scotland under the Open Government Licence.