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PI Brief Update

Marketing your Practice - Social Media: Social or anti-social? Public and/or private benefits? - Jenny Cotton, Mortons Marketing

13/04/12. Is your practice ready for the new Cookie Consent laws which come into force on 29th May 2012?  The digital privacy debate is by no means over, the more users of social media learn of the media owners’ use of their data the more the debate deepens and for some concern grows. Private individuals, brands, organisations and regulators all have views. Social media are changing and so are their users’ attitudes and behaviours. Recent reporting on social media has been increased by the Facebook planned restructuring. Is it just social media which challenges individuals’ privacy?  Do your practice contacts want to exchange their privacy for improved free social media services? Does your practice want to lose control of messages?

Marketing Week 8 March 2012 editorial focused on the quality of an organisations’ own control of their own brands when in social media all are offered the option of uncontrolled commentaries...

Image ©iStockphoto.com/whitemay

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The opinions expressed in the articles are the authors' own, not those of Law Brief Publishing Ltd, and are not necessarily commensurate with general legal or medico-legal expert consensus of opinion and/or literature. Any medical content is not exhaustive but at a level for the non-medical reader to understand. 

Professional advice should always be obtained before applying any information to particular circumstances.

Excerpts from judgments and statutes are Crown copyright. Any Crown Copyright material is reproduced with the permission of the Controller of OPSI and the Queen’s Printer for Scotland under the Open Government Licence.